Launching a product to market takes a whole lot more than just a tech team, you need a vision, user/competitive research, UX/UI design, branding, tech, and a go-to-market strategy. We launch successful products for founders and we take this very seriously.
You start by sharing your vision and goals. We guide you through identifying your audience and market fit. We then prototype low fidelity designs and iterate until we arrive at an MVP feature set. We then run branding workshops to find your company’s visual and verbal tone and produce high-fidelity clickable prototypes.
The output of this process is your MVP definition, backed by research, real users, yourself, and our expertise. From this definition, we can produce development cost and timeline estimates.
We'll provide you with an estimation of your project
Framing the problem is an important part of our process. Without a guiding light, it can be easy to lose track of what’s important.
Developing user personas helps us understand who your users are and which types of people we’ll need for feature & design validation.
Competitors can be a great source of information. Competitor research can help us understand what things other people have tried and have worked for them, and also what hasn’t. Your value proposition addresses a pain point of your future customers. Their current solution for that pain point, no matter how archaic is your direct competition. If you don’t have a direct competitor with your business model, we will use companies with similar business models for reference.
First hypothesis of MVP features
At this stage we take to the whiteboard and layout our initial wireframes for all user pages. We then take this prototype to users to validate assumptions. We continue to iterate until we reach a refined MVP feature hypothesis. Using users for validation helps us not make expensive mistakes. Pivoting after your software is built is more costly than doing it at this stage.
User tested low fidelity design for all user flows
Refined hypothesis of MVP features
Consumer products and user experiences have continued to raise the bar on good design. You want your product to stick out for all the right reasons. Handing off high-fidelity designs ensures alignment between you and the engineers on what the end product should look like.
Once the designs are complete we will flesh out a development cost estimate that takes into consideration all the features required to bring that vision to reality.
Our designers will produce high-fidelity designs and the brand style guide you’ll need to take your product to market with confidence. Our engineering team will provide a development cost estimate to give you confidence when budgeting for the next phase.
High fidelity design
Brand style guide
Presentation (pitch deck)
Development cost estimate
"They were looking at the problem like a Product Manager would, as opposed to engineers asking to be told what to build...and they delivered at Startup speed."
CEO @ SOURCE
Kick your software into gear