Launching a product to market takes a whole lot more than just a tech team, you need a vision, user/competitive research, UX/UI design, branding, tech, and a go-to-market strategy. We launch successful products for founders and we take this very seriously.
You start by sharing your vision and goals. We guide you through identifying your audience and market fit. We then prototype low fidelity designs and iterate until we arrive at an MVP feature set. We then run branding workshops to find your company’s visual and verbal tone and produce high-fidelity clickable prototypes.
The output of this process is your MVP definition, backed by research, real users, yourself, and our expertise. From this definition, we can produce development cost and timeline estimates.
Competitive and user research
Framing the problem is an important part of our process. Without a guiding light, it can be easy to lose track of what’s important.
Developing user personas helps us understand who your users are and which types of people we’ll need for feature & design validation.
Competitors can be a great source of information. Competitor research can help us understand what things other people have tried and have worked for them, and also what hasn’t. Your value proposition addresses a pain point of your future customers. Their current solution for that pain point, no matter how archaic is your direct competition. If you don’t have a direct competitor with your business model, we will use companies with similar business models for reference.
- Competitive map
- User personas
- First hypothesis of MVP features
Wireframe & Prototype
At this stage we take to the whiteboard and layout our initial wireframes for all user pages. We then take this prototype to users to validate assumptions. We continue to iterate until we reach a refined MVP feature hypothesis. Using users for validation helps us not make expensive mistakes. Pivoting after your software is built is more costly than doing it at this stage.
- User tested low fidelity design for all user flows
- Refined hypothesis of MVP features
Consumer products and user experiences have continued to raise the bar on good design. You want your product to stick out for all the right reasons. Handing off high-fidelity designs ensures alignment between you and the engineers on what the end product should look like.
Once the designs are complete we will flesh out a development cost estimate that takes into consideration all the features required to bring that vision to reality.
Our designers will produce high-fidelity designs and the brand style guide you’ll need to take your product to market with confidence. Our engineering team will provide a development cost estimate to give you confidence when budgeting for the next phase.
- High fidelity design
- Brand style guide
- Presentation (pitch deck)
- Development cost estimate
Frequently Asked Questions
How long does the process take?
Depending on the size of the project, our average time from signing a contract to delivery is 3 weeks. We have the ability to go fast if that’s a priority for you.
How much does it cost?
Our range is 10k-30k depending on the size of the app. You can always live chat with us or schedule a call. We can talk about how we can help you free of charge.
What if I want the app developed?
We can help with that too! In fact, it’s our forte.
What is an MVP?
The goal of a Minimum Viable Product (MVP) is to build the simplest version of a product to test your product/market fit hypothesis. This helps you to decide whether to develop the product further, pivot or move to a different idea altogether. Building a software solution is time-consuming and costly, which is why an MVP needs to be as minimal as possible. We put the V in MVP by giving you a completely usable product that will be ready to grow with you.